Each member has a "wall" for friends to comment on. The site offers email, photo, video, chat and discussion board facilities.
The Urdu word "Millat" is used by Muslims to refer to their nation. The website claims to have attracted 4,300 members in the last three days - mostly English-speaking Pakistanis in their 20s.
The number of aficionados may be growing, but the community is a drop in the ocean of the 2.5 million Facebook fans in Pakistan and there have been some scathing early reviews of the start-up.